05May/20

3 ways technology can boost CX while keeping costs under control – even during challenging times

May 5, 2020Online Marketing NewsAI, automation, COVID-19, customer service and support, cx, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Emerging Technology, machine learning, Marketing, marketing technology, Martech, retail, Strategies, Technology, travelContent Team

3 ways technology can boost CX while keeping costs under control – even during challenging times – ClickZ Author Umesh Sachdev Date published May 5, 2020 Categories 30-second summary: With an industryRead More…

05May/20

Leaning in: Why PR and marketing are more important than ever

May 5, 2020Online Marketing NewsCommunication, COVID-19, digital, Digital Marketing, Marketing, PR, Strategies, StrategyContent Team

Leaning in: Why PR and marketing are more important than ever – ClickZ Author Curtis Sparrer Date published May 5, 2020 Categories Digital Marketing Strategies 30-second summary: While many companies rush toRead More…

04May/20

How to improve your digital marketing with competitor analysis

May 4, 2020Online Marketing Newscontent marketing, digital, Digital Marketing, Marketing, online ads, SEMrush, SEO, Sponsored, Strategies, StrategyContent Team

How to improve your digital marketing with competitor analysis – ClickZ Author Tereza Litsa Date published May 4, 2020 Categories 30-second summary: SEMrush have created the guide ‘How to Do Online CompetitorRead More…

01May/20

How COVID-19 is affecting notifications and ads in newsletters

May 1, 2020Online Marketing Newsadvertising, Analytics, Analyzing Customer Data, COVID-19, digital, digital advertising, Digital Marketing, Email Marketing, Emails, Marketing, newsletters, report, research, studyContent Team

How COVID-19 is affecting notifications and ads in newsletters – ClickZ Author Barry Levine Date published May 1, 2020 Categories 30-second summary: Customer engagement platform Airship reports an 18 percent growth inRead More…

29Apr/20

The COVID-19 effect on the marketing world

April 29, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

The COVID-19 effect on the marketing world – ClickZ Author Ric Militi Date published April 29, 2020 Categories 30-second summary: If you do persuade a consumer to make a purchase during theRead More…

28Apr/20

Manage uncertainty: Using data to chart your course

April 28, 2020Online Marketing Newscustomer satisfaction, cx, Data-Driven Marketing, digital, Digital Marketing, employee retention, Marketing, marketing data, O-data, Strategies, X-dataContent Team

Manage uncertainty: Using data to chart your course – ClickZ Author Peter Maier Date published April 28, 2020 Categories 30-second summary: O-data is data from sales, finance, HR and other operations. ItRead More…

28Apr/20

True confessions of a CMO, part 2: I cheat

April 28, 2020Online Marketing NewsAI, CMO, digital, Digital Marketing, Insights, Marketing, Martech, MQLs, sales, Strategies, StrategyContent Team

True confessions of a CMO, part 2: I cheat – ClickZ Author Latane Conant Date published April 28, 2020 Categories 30-second summary: Marketing is in charge of way more than before, especiallyRead More…

27Apr/20

Trust – Retaining customers during the COVID-19 crisis

April 27, 2020Online Marketing NewsCOVID-19, customer trust, digital, Digital Marketing, ecommerce, Marketing, personalization, retail, Strategies, StrategyContent Team

Trust – Retaining customers during the COVID-19 crisis – ClickZ Author Debjani Deb Date published April 27, 2020 Categories Digital Marketing Strategies 30-second summary: Online shopping is growing during the COVID-19 crisisRead More…

27Apr/20

3 ways to build personalized connections between a customer and brands

April 27, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, brands, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Identity Resolution, Marketing, personalization, Strategies, StrategyContent Team

3 ways to build personalized connections between a customer and brands – ClickZ Author Mary Hennen Date published April 27, 2020 Categories 30-second summary: Sending a loyal customer an email that saysRead More…

24Apr/20

Three steps to prepare for the post-COVID-19 business world

April 24, 2020Online Marketing NewsCOVID-19, customer behavior, digital, Digital Marketing, Industry Developments, Insights, Marketing, Strategies, StrategyContent Team

Three steps to prepare for the post-COVID-19 business world – ClickZ Author Kenn Adach Date published April 24, 2020 Categories 30-second summary: Organizations must consider how the current crisis will also changeRead More…