11Aug/20

Real-time customer engagement and omnichannel personalization deliver a superior CX

August 11, 2020Online Marketing Newscustomer engagement, customer experience, Customer journey, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, personalization, StrategiesContent Team

Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…

11Aug/20

What a digital-only world means for your marketing strategy

August 11, 2020Search Engine Optimization (SEO)COVID-19, DeepCrawl, digital, digital leaders, Digital Marketing, digital transformation, digital-first, ecommerce, Marketing, retail, search marketing, SEO, Stats, TrendsContent Team

What a digital-only world means for your marketing strategy – ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 yearsRead More…

07Aug/20

Setting the standard: How to rightsize your influencers budget

August 7, 2020Online Marketing Newsbudget, digital, Digital Marketing, influencer marketing, influencers, Marketing, marketing spend, social media marketing, Strategies, StrategyContent Team

Setting the standard: How to rightsize your influencers budget – ClickZ Author Pierre-Loic Assayag Date published August 7, 2020 Categories 30-second summary: One of the most common errors a brand can makeRead More…

05Aug/20

How CPG brands can harness data to flourish in the age of disruption

August 5, 2020Online Marketing Newsconsumer behavior, COVID-19, CPG, CPG (FMCG), Data, Data-Driven Marketing, digital, Digital Marketing, digital transformation, ecommerce, Marketing, marketing strategies, retail, StrategiesContent Team

How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…

03Aug/20

Getting social ads right in the new era of digital marketing

August 3, 2020Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, ecommerce, Industry Developments, Marketing, omnichannel, retail, social ads, StrategiesContent Team

Getting social ads right in the new era of digital marketing – ClickZ Author Robert Rothschild Date published August 3, 2020 Categories 30-second summary: As COVID-19 has moved much of the worldRead More…

30Jul/20

Making every interaction with customers matter

July 30, 2020Online Marketing NewsAI, AI & Automation, B2C. B2B, customer experience, cx, digital, Digital Marketing, Emerging Technology, experience economy, Marketing, Strategies, TechnologyContent Team

Making every interaction with customers matter – ClickZ Author Nate Skinner Date published July 30, 2020 Categories 30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactionsRead More…

28Jul/20

There’s more than one way to build an influencer program

July 28, 2020Online Marketing Newsdigital, Digital Marketing, influencer marketing, influencer program, influencers, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

There’s more than one way to build an influencer program – ClickZ Author Molly Young Date published July 28, 2020 Categories 30-second summary: The size and shape of the influencer program shouldRead More…

27Jul/20

Five problems with B2B content (and how to fix them)

July 27, 2020Online Marketing NewsB2B, content, content marketing, digital, Digital Marketing, Marketing, marketing technology, Strategies, StrategyContent Team

Five problems with B2B content (and how to fix them) – ClickZ Author Jacqueline Dooley Date published July 27, 2020 Categories 30-second summary: Businesses expect a lot from their B2B content, whichRead More…

24Jul/20

What 2020 has taught us about digital transformation

July 24, 2020Online Marketing Newsdigital, Digital Marketing, digital transformation, Marketing, Martech, Strategies, TechnologyContent Team

What 2020 has taught us about digital transformation – ClickZ Author Aishling Finnegan Date published July 24, 2020 Categories 30-second summary: Now that companies have had some time to settle into thisRead More…

23Jul/20

Making your marketing stack deliver more value during a global crisis

July 23, 2020Online Marketing Newsdigital, Digital Marketing, Marketing, marketing automation, marketing stack, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Making your marketing stack deliver more value during a global crisis – ClickZ Author David Greenberg Date published July 23, 2020 Categories 30-second summary:  From budget cuts to lay-offs, marketers are beingRead More…