CX is still broken and how to fix it
30-second summary: Even though businesses have more technology, more data, more tools than ever, at the core, they still face many of the same CX challenges. If companies want to deliver exceptionalRead More…
A requiem for the old marketing rules, may they rest in P’s
30-second summary: Today’s consumers aren’t looking so much for the best combination of quality, features, and price as they are for personalized buying experiences. Multichannel marketing was originally about convenience, but nowRead More…
DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
30-second summary: Due to the real-time nature of a DOOH campaign, ads can be adjusted quickly in response to events. From small edits to an overall campaign shift, DOOH allows marketers toRead More…
What to do if Coronavirus puts the brakes on experiential marketing?
30-second summary: As events around the world get cancelled or postponed, brands need to think about how to bring all of the important elements of experiential marketing online. Experiential marketers may findRead More…
Brands are struggling to score a Super Bowl touchdown
30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look themRead More…
From omnichannel to optichannel, marketing’s return to rationality
30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return toRead More…
Five technology + trends changing digital marketing in 2020
30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach toRead More…
7 rules a Fintech must follow to succeed with its marketing strategy
30-second summary: Building a quality product is the first step toward success in the Fintech industry, and deploying the right marketing techniques stands as the greatest challenge marketers face in growing theirRead More…
Only one in five marketers have a strategy in place for optimizing their martech stack
30-second summary: Ascend2’s Martech Stack Optimization survey asked nearly 300 B2B and B2C marketers how are they addressing the challenge of optimizing their martech stack in 2020. 19% of respondents indicated thatRead More…
The surprising (positive) benefits ABM brings to your customers
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more inRead More…