11 common SEO myths to ignore in 2016
With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO, it’s always useful to confront such myths, soRead More…
Twitter channels Snapchat filters with Promoted Stickers
In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. But while some of Twitter’s efforts appear to hedgeRead More…
10 publishers that get it right with Facebook videos and what we can learn
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to increase the reach of their posts. According toRead More…
How much SEO knowledge do content marketers need?
OThanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other. They used to be very separate disciplines in the past, but now it’s hard toRead More…
What content lengths work online, and which do people trust?
There is of course a lot of discussion about content and what does and doesn’t work online. Is long-form the key? Does short-form content have a role to play? Are there otherRead More…
55% of users don’t recognise PPC ads in Google search results
There is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey, 55% of searchers don’t knowRead More…
Which social media tools should you should use for your business?
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a largeRead More…
What’s holding back CMOs in Asia?
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for. Legacy issues, regionalRead More…
Finding intelligence to act on from big data: a five step approach
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and you don’t know where to find theRead More…
Which Olympics TV ads drove consumer searches?
With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A post on the Google Analytics blogRead More…