30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotionalRead More…
Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Influencers are everywhere on social media. InfluencerRead More…
Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucialRead More…
Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so.Read More…
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media. As expected,Read More…
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘what the present and future looks like’.Read More…
News consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the online publishing industry? Reuters Institute hasRead More…
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during theRead More…
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog post is written in English, with live translation into Emoji. Because, ofRead More…