Tag Archives: Technology

21Jan/21

How to leverage AR in your digital marketing strategy

January 21, 2021Online Marketing NewsAR, AR & VR, digital, Digital Marketing, Emerging Technology, Marketing, marketing technology, Martech, Strategies, Strategy, Technology, Tools & TechnologyContent Team

How to leverage AR in your digital marketing strategy – ClickZ Author Amanda Jerelyn Date published January 21, 2021 Categories 30-second summary: AR serves as one of the best opportunities for digitalRead More…

21Jan/21

The new virtual event strategy: Spoiler – humanize the tech

January 21, 2021Online Marketing Newsdigital, Digital Marketing, events, Events & Awards, Marketing, Strategies, Strategy, Technology, Virtual Event, Virtual eventsContent Team

The new virtual event strategy: Spoiler – humanize the tech – ClickZ Author Jani Lehtimäki Date published January 21, 2021 Categories 30-second summary: Thinking creatively with your virtual event formats will beRead More…

20Jan/21

2021 is the year to return to smarter marketing basics

January 20, 2021Online Marketing Newscx, Data, digital, Digital Marketing, Industry Developments, Insights, Marketing, Martech, Strategies, Technology, TrendsContent Team

2021 is the year to return to smarter marketing basics – ClickZ Author David Greenberg Date published January 20, 2021 Categories 30-second summary: Budgets and resources are changing at the drop ofRead More…

15Jan/21

Why marketers need both rule-based and machine learning-based personalization

January 15, 2021Online Marketing NewsAI, AI & Automation, automation, Data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, machine learning, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…

14Jan/21

Digitizing engagement: The next wave of innovation for virtual events

January 14, 2021Online Marketing Newsdigital, Digital Marketing, engagement, events, Events & Awards, Marketing, Martech, Strategies, Strategy, Technology, Virtual Event, Virtual eventsContent Team

Digitizing engagement: The next wave of innovation for virtual events – ClickZ Author Jim Sharpe Date published January 14, 2021 Categories 30-second summary: AI-driven recommendation engines will connect online event participants withRead More…

12Jan/21

Five tips to generate technology leads

January 12, 2021Online Marketing NewsB2B, Data, digital, Digital Marketing, lead generation, leads, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Five tips to generate technology leads – ClickZ Author Sumeet Anand Date published January 12, 2021 Categories 30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools.Read More…

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

January 11, 2021Online Marketing Newsadtech, digital, Digital Marketing, Email, email automation, Email Marketing, Email Marketing Optimization, MADTech, Marketing, marketing technology, Martech, personalization, Strategies, Strategy, TechnologyContent Team

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

04Jan/21

Four marketing predictions for 2021

January 4, 2021Online Marketing News2021, B2C, COVID-19, digital, Digital Marketing, DTC, Industry Developments, Marketing, Martech, predictions, Strategies, Strategy, Technology, Tools & Technology, TrendsContent Team

Four marketing predictions for 2021 – ClickZ Author Jeremy Fain Date published January 4, 2021 Categories 30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shiftsRead More…

04Jan/21

Audio is the medium of the moment – so how can brands use it to connect?

January 4, 2021Online Marketing Newsaudio, digital, Digital Marketing, Emerging Technology, Marketing, Martech, Media, Strategies, Strategy, Technology, Voice, voice techContent Team

Audio is the medium of the moment – so how can brands use it to connect? – ClickZ Author Lauren Douglass Date published January 4, 2021 Categories 30-second summary: Audio has neverRead More…