Six reasons why direct marketers should be swooning over social media
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, IRead More…
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, IRead More…
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin,Read More…
Tesco has some of the best social media campaigns and so does West Jet, IKEA, and Lowes. However, these are big accounts and have mammoth budgets. This means they also have manyRead More…
Instagram can be challenging for marketers when searching for the right kind of tools. Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management,Read More…
LinkedIn is the most popular social network for B2B brands and here are the best examples on how to use it. According to ‘B2B Content Marketing – 2016 Benchmarks, Budgets and TrendsRead More…
In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. But while some of Twitter’s efforts appear to hedgeRead More…
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to increase the reach of their posts. According toRead More…
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a largeRead More…
A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each feature for your business. Facebook has evolved into a veryRead More…
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar? It wasn’t long ago when IRead More…