Tag Archives: Social Integration

10Jul/20

Why consumers follow and unfollow brands on social media

July 10, 2020Online Marketing Newscustomer engagement, digital, Digital Marketing, Marketing, report, research, Social, Social Integration, Social Media, social media marketing, Strategies, Strategy, studyContent Team

Why consumers follow and unfollow brands on social media – ClickZ Author Jacqueline Dooley Date published July 10, 2020 Categories 30-second summary: Sprout Social has been compiling a consumer index report ofRead More…

13May/16

What the West can learn from China about chatbot marketing

May 13, 2016Online Marketing NewsAI, API, Asia, Baidu, chatbots, China, conversational commerce, Duer, IKEA, Line, live chat, Marketing, marketing automation, Microsoft, Social Integration, Strategies, Tay, Tencent, Tools & Technology, Uber, WeChat, Weibo, XiaobingContent Team

Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the ChineseRead More…

25Jan/16

How do Facebook’s ads drive search traffic?

January 25, 2016Search Engine Optimization (SEO)bid management, clicks, clickz, Conversion, Conversions, CPC, Cross-channel, CTR, Data, Digital Campaigns, Facebook, Google, keyword, Keywords, KPI, last-click attribution, measurement, Media, paid media, Paid Search, paid social, retail, ROI, search, search marketing, SEM, Social, Social Integration, Social Media, targeting, TwitterContent Team

How do Facebook’s ads drive search traffic? According to a new study released by Facebook this past December, Cross-Channel Planning: Making Search Work Harder, Facebook’s ads do drive search traffic – sometimes. This studyRead More…

25Jan/16

How do Facebook’s ads drive search traffic?