Tag Archives: second screen

04Mar/20

Brands are struggling to score a Super Bowl touchdown

March 4, 2020Online Marketing Newsadvertising, digital, digital advertising, Digital Marketing, intent marketing, Marketing, second screen, site search, Strategies, Super Bowl adsContent Team

30-second summary: It’s well known that second-screen use is on the rise and that when a potential customer sees a brand’s ad on air, there’s a good chance they will look themRead More…

12Aug/16

Which Olympics TV ads drove consumer searches?

August 12, 2016Search Engine Optimization (SEO)Google, mobile, mobile response, search, search marketing, second screen, SEO, TV adsContent Team

With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A post on the Google Analytics blogRead More…

26Jan/16

Reviving sluggish sales with email personalization

January 26, 2016Email Marketingapps, cart abandonment, clicks, clickz, Conversion, Conversion & ROI, Conversions, coupons, deliverability, E-commerce, ecommerce, Email, Email deliverability, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, Insights, ISP, Loyalty, Marketing, measurement, Metrics, mobile, mobile apps, mobile loyalty, mobile marketing, optimization, personalization, responsive design, retail, second screen, Segmentation, smartphones, spam, Strategies, Strategy, targetingContent Team

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…