Why marketers need both rule-based and machine learning-based personalization – ClickZ Author Yaniv Navot Date published January 15, 2021 Categories 30-second summary: Personalization has become a key differentiator for brands hungry toRead More…
Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…
Top marketers highlight 5 common themes about the impact of 2020 on business – ClickZ Author Jacqueline Dooley Date published December 18, 2020 Categories 30-second summary: ClickZ interviewed four marketing leaders fromRead More…
Why aren’t marketers using automation tools to personalize websites? – ClickZ Author Tom Ryan Date published December 4, 2020 Categories 30-second summary: The most recent London Research and Act-On ‘State of MarketingRead More…
Delivering digital ROI – how to measure your success – ClickZ Author Jean-René Boidron Date published December 1, 2020 Categories 30-second summary: Budgets are under even more pressure than usual so it’sRead More…
How to upgrade from ABM to account-based everything – ClickZ Author Dan Frohnen Date published November 30, 2020 Categories 30-second summary: Account-based marketing (ABM) has been an excellent strategy for creating moreRead More…
Marketers play a critical role in unifying digital transformation goals – ClickZ Author Leena Iyar Date published November 27, 2020 Categories 30-second summary: With customer interactions pushed to digital channels, marketers needRead More…
Using the scientific method to test digital marketing strategies – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…
Rethink experience curation not personalization – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all TechRead More…
7 quick marketing fixes you can apply before the holiday season – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…