Tag Archives: Marketing

03May/16

10 tips for marketing success on LinkedIn

May 3, 2016Online Marketing News#CZLJKT, ANZ, APAC, Asia, B2B, Branding, China, content marketing, content marketing strategy, Huawei, Indonesia, Infiniti, L'Oreal, LinkedIn, Marketing, Marriott, peer-to-peer (P2P), QR Codes, SEO, site search, social selling, South China Morning Post, Strategies, video content, Virgin Atlantic, We Are Social, WeChatContent Team

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…

28Apr/16

How BT Sport uses Twitter during Champions League games

April 28, 2016Social Media MarketingBT Sport, Champions League, football, Marketing, Social, Social Media, Sports & Entertainment, TwitterContent Team

BT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive broadcast deal. Twitter can be aRead More…

26Apr/16

How Graze uses email marketing for customer retention

April 26, 2016Email MarketingB2C Email Marketing, customer retention, Email, Email Marketing, Email Marketing Best Practices, graze, Marketing, snacks, subscription box, surveysContent Team

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques. FromRead More…

22Apr/16

Why the reality of a virtual world is closer than we think

April 22, 2016Online Marketing NewsAlibaba, Artifical Intelligence, Asia, Augmented reality, Campaigns, Consumer insights, content market, Customer journey, Ghost in the Shell, Google, HoloLens, HTC, HTC Vive, IKEA, Innovation, Magic Leap, Marketing, Microsoft, mixed reality, Oculus Rift, Star Wars, Startup, storytelling, Strategies, Technology, technology convergence, virtual reality, Volvo, Warner Bros., YouTubeContent Team

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…

21Apr/16

The changing role of the CMO: from brand builder to business disruptor

April 21, 2016Online Marketing NewsAirbnb, Aon Hewitt, Asia, B2B, B2C, Branding, CMO, Conference Coverage, content marketing, content marketing strategy, Digital Disruption, digital leadership, digital transformation, earned media, GoPro, Marketing, Media, media convergence, owned media, paid media, publishing, Red Bull, Social Media, storytelling, Strategies, Tourism Australia, Uber, video contentContent Team

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa, Aon Hewitt, says marketing in the digital age is having a credibility crisis. In the lead up to his keynote addressRead More…

20Apr/16

How Heathrow airport excels on Twitter

April 20, 2016Social Media Marketingairport, Community Management, customer service, Heathrow, Marketing, Social, Social Media, TwitterContent Team

What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates. Heathrow is not just theRead More…

19Apr/16

How Paddy Power stands out from its rivals on Twitter

April 19, 2016Social Media Marketingbetting sites, Ladbrokes, Marketing, Paddy Power, Social, Social Media, Sports & Entertainment, TwitterContent Team

Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that really makes a site stand out fromRead More…

18Apr/16

Five lessons in viral advertising from AirBnB

April 18, 2016Social Media MarketingAirbnb, Beat the Buzz, Campaigns, Events & Awards, floating house, KLM, Marketing, Night At, Social Media, social media marketing, viral advertising, WaterstonesContent Team

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night inRead More…