LinkedIn should be a business’s first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Tom Skotidas, chief executive officer, Skotidas Consulting Group, says educating marketers about theRead More…
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a reportRead More…
At our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust. Technology has significantly affected modern consumers’ expectations from brands, with simplicityRead More…
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. Mike Norrish, Executive Producer, explained at our Shift LondonRead More…
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re aRead More…
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…
Image source: Twitter GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym forRead More…
Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the ChineseRead More…
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominate a niche audience. Buzzfeed launched TastyRead More…
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As users are now watching 10 billion videos a dayRead More…