Tag Archives: influencer marketing

21Jun/23

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

June 21, 2023Online Marketing NewsAdvertising & Promotion, Audience, B2B, B2B advertising, B2B content marketing, B2B influencer marketing, content marketing, creativity, Customer behaviour, Customer insights, data insights, digital advertising, display advertising, Inclusive marketing, influencer marketing, Marketing Technology Awards, StrategiesContent Team

B2B advertising doesn’t need to be boring – ClickZ Author Tyrona Heath Date published June 21, 2023 Categories 30-second summary: Creativity is a key driver of profitability in B2B marketing and playsRead More…

07Jul/22

How a 95-year-old publishing company mastered TikTok for 7X book sales

July 7, 2022Social Media MarketingAudience, Case Study, Collaboration, content, Content & Experience, content marketing, Digital Marketing, digital marketing strategy, Influencer, influencer marketing, influencer outreach, influencer program, Insights, Marketing, Media, Media Planning, micro influencers, Social, Social Media, social media engagement, social media marketing, Social Media Smarts, social media strategy, Strategy, TikTok, videoContent Team

How a 95-year-old publishing company mastered TikTok for 7X book sales – ClickZ Author Benjamin Broomfield Date published July 7, 2022 Categories When you imagine the sort of companies who are successfullyRead More…

20Jun/22

How US food franchise Bar Louie built its localized digital strategy

June 20, 2022Online Marketing NewsB2C, brand awareness, brand strategy, Branding, Case Study, content, digital, Digital Marketing, digital marketing strategy, Facebook, Google My Business, Influencer, influencer marketing, Instagram, localization, Loyalty, marketing localization, More News, personalization, Social, Social & Relationships, Social Media, social media marketing, social media strategy, Strategies, StrategyContent Team

How US food franchise Bar Louie built its localized digital strategy – ClickZ Author Benjamin Broomfield Date published June 20, 2022 Categories Bar Louie was founded in 1990s Chicago as ‘The OriginalRead More…

10Nov/21

Five ways brands can spark Q4 (and 2022) with influencer marketing

November 10, 2021Online Marketing NewsDigital Marketing, digital marketing strategy, Holiday sales, holiday season, holiday season marketing, Inclusive marketing, influencer commentary, influencer marketing, lead generation, ROI Marketing, social media marketingContent Team

Five ways brands can spark Q4 (and 2022) with influencer marketing Author Neal Schaffer Date published November 10, 2021 Categories 30-second summary: Consumer attention is fickle, precious, and especially ad resistant WithRead More…

15Jan/21

Best practices for influencer marketing to Gen Z post COVID-19

January 15, 2021Social Media MarketingCOVID-19, digital, Digital Marketing, Gen Z, influencer marketing, Marketing, Social, Social Media, social media marketing, Strategies, Strategy, TikTokContent Team

Best practices for influencer marketing to Gen Z post COVID-19 – ClickZ Author Lomit Patel Date published January 15, 2021 Categories 30-second summary: Gen Z is leaning on social media and digitalRead More…

29Nov/20

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

November 29, 2020Search Engine Optimization (SEO)CXO (customer experience optimization), Digital Marketing, digital strategy, ecommerce, holiday season 2020, holiday shopping, holiday shopping season, influencer marketing, Insights, online consumer behavior, online shopping, SEO, social media marketing, Website optimizationContent Team

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions – ClickZ Author Kamaljeet Kalsi Date published November 29, 2020 Categories 30-second summary: 2020 hasRead More…

07Oct/20

Affiliate never should have been a marketing channel

October 7, 2020Online Marketing Newsaffiliate, digital, Digital Marketing, influencer marketing, Marketing, Partnership, Strategies, StrategyContent Team

Affiliate never should have been a marketing channel – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

25Sep/20

Tips to reinvigorate your social marketing strategy for impact & authenticity

September 25, 2020Online Marketing NewsCOVID-19, digital, Digital Marketing, influencer marketing, influencers, Marketing, Social, Social Media, social media marketing, Strategies, StrategyContent Team

Tips to reinvigorate your social marketing strategy for impact & authenticity – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…