Tag Archives: Google display network

24May/16

Google AdWords launches new features for a mobile-first world

May 24, 2016Search Engine Optimization (SEO)display advertising, Google, Google AdWords, Google display network, Insights, local SEO, Media, mobile, Mobile & Local Search, multi-device, multichannel, o2o, omnichannel, search, search marketing, SEM, SEO, TabletContent Team

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expandedRead More…

04Feb/16

The pros and cons of Facebook and YouTube video advertising

February 4, 2016Social Media Marketingadvertising, call to action, Community Management, content marketing, engagement, Facebook, Google, Google display network, Instagram, measurement, millenials, mobile, mobile marketing, Social, Social Media, targeting, video, video advertising, viewability, YouTubeContent Team

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online videoRead More…