Tag Archives: ecommerce

09Jun/21

Product recommendations are not “one size fits all”

June 9, 2021Online Marketing NewsCommerce & Sales, Conversion & ROI, customer experience, CXO (customer experience optimization), Data, data insights, Data-Driven Marketing, Digital Marketing, ecommerce, product recommendations, retail, SponsoredContent Team

Product recommendations are not “one size fits all” – ClickZ Author Jeremy Chan Date published June 9, 2021 Categories 30-second summary: The reopening of stores does not indicate a negative trend forRead More…

11May/21

How to use contextual customer feedback to become a truly customer-centric organization

May 11, 2021Online Marketing NewsActionable Analysis, Analyzing Customer Data, Audience, contextual customer feedback, contextual intelligence, Customer journey, customer journey analytics, CXO (customer experience optimization), Digital Marketing, ecommerce, first party data, influencer commentary, marketing technologyContent Team

How to use contextual customer feedback to become a truly customer-centric organization Author Cyril Coste Date published May 11, 2021 Categories 30-second summary: The customer feedback loop can be long, clunky, andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

23Mar/21

A look at the full revenue impact of retail media ad platforms

March 23, 2021Online Marketing Newsdigital, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Media, Media Planning, omnichannel, retail, retail media, Strategies, video podcastContent Team

A look at the full revenue impact of retail media ad platforms – ClickZ Author Mahir Prasad Date published March 23, 2021 Categories [embedded content] The rise in retail media is oneRead More…

18Mar/21

2021 digital marketing trends you need to know from 13 marketing experts

March 18, 2021Online Marketing Newscontent, Content & Experience, digital, Digital Marketing, ecommerce, Industry Developments, Insights, Marketing, omnichannel, personalization, Social Media, Strategies, TrendsContent Team

2021 digital marketing trends you need to know from 13 marketing experts – ClickZ Author Neal Schaffer Date published March 18, 2021 Categories 30-second summary: Brands should continue to diversify their approachRead More…

12Feb/21

Elevating customer service in 2021

February 12, 2021Online Marketing Newsautomation, Content & Experience, COVID-19, customer experience, customer service, cx, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

Elevating customer service in 2021 – ClickZ Author Steven Petruk Date published February 12, 2021 Categories 30-second summary: Consumers crave human connection in their service interactions. With social distancing still in effect,Read More…

10Feb/21

How marketers are embracing hyper-personalization in 2021

February 10, 2021Online Marketing NewsAI, Content & Experience, cx, digital, Digital Marketing, ecommerce, Hyper-personalization, Marketing, omnichannel, StrategiesContent Team

How marketers are embracing hyper-personalization in 2021 – ClickZ Author Mike Edmonds Date published February 10, 2021 Categories 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have nowRead More…

04Feb/21

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

February 4, 2021Online Marketing NewsD2C, digital, Digital Marketing, ecommerce, Ecommerce & Sales, Insights, Marketing, marketing technology, Martech, omnichannel, report, research, retail, Sponsored, Strategies, Strategy, study, TechnologyContent Team

Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth – ClickZ Author Jacqueline Dooley Date published February 4, 2021 Categories 30-second summary: Sellercloud is an omnichannelRead More…

29Jan/21

Three steps to create a 360-degree customer view in 2021

January 29, 2021Online Marketing Newscustomer data, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, modern data stack, retail, Strategies, StrategyContent Team

Three steps to create a 360-degree customer view in 2021 – ClickZ Author Catlyn Origitano Date published January 29, 2021 Categories 30-second summary: Unprecedented times leading to new consumer behavior. New consumerRead More…

27Jan/21

What should brands’ post-COVID Amazon strategy be?

January 27, 2021Online Marketing NewsAmazon, COVID-19, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

What should brands’ post-COVID Amazon strategy be? – ClickZ Author Hannah Abbasi Date published January 27, 2021 Categories 30-second summary: Amazon became something of a retail cornerstone during 2020, and many brandsRead More…