Tag Archives: Data-Driven Marketing

01Sep/20

Scaling ad revenue growth with first-party data expertise

September 1, 2020Online Marketing Newsadvertising, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

Scaling ad revenue growth with first-party data expertise – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

31Aug/20

First-party data isn’t enough, here is why

August 31, 2020Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, third-party cookies, third-party dataContent Team

First-party data isn’t enough, here is why – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

18Aug/20

Five ways data is transforming the brand-agency relationship

August 18, 2020Online Marketing Newsagencies, brands, Campaigns, Data, data-driven, Data-Driven Marketing, digital, Digital Marketing, Marketing, Sponsored, StrategiesContent Team

Five ways data is transforming the brand-agency relationship – ClickZ Author Jacqueline Dooley Date published August 18, 2020 Categories 30-second summary: Data-intelligence provider Infogroup published a guide that contains five use casesRead More…

14Aug/20

Five data driven hacks to develop an effective ecommerce strategy

August 14, 2020Online Marketing Newsdata-driven, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

Five data driven hacks to develop an effective ecommerce strategy – ClickZ Author Irina Bystrova Date published August 14, 2020 Categories 30-second summary: Current external effects with the greatest impact on ecommerceRead More…

11Aug/20

Real-time customer engagement and omnichannel personalization deliver a superior CX

August 11, 2020Online Marketing Newscustomer engagement, customer experience, Customer journey, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, personalization, StrategiesContent Team

Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…

05Aug/20

How CPG brands can harness data to flourish in the age of disruption

August 5, 2020Online Marketing Newsconsumer behavior, COVID-19, CPG, CPG (FMCG), Data, Data-Driven Marketing, digital, Digital Marketing, digital transformation, ecommerce, Marketing, marketing strategies, retail, StrategiesContent Team

How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…

23Jul/20

Mid-year checkpoint: Three data-dependent marketing strategies

July 23, 2020Online Marketing Newsconsumer engagement, contextual intelligence, customer data, Data, data insights, data-dependent, Data-Driven Marketing, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Mid-year checkpoint: Three data-dependent marketing strategies – ClickZ Author Mark Lawrence Date published July 23, 2020 Categories 30-second summary: Diving deeper into customer preferences, behaviors, needs, habits and consumer insights can helpRead More…

20Jul/20

Using the right data to understand consumer behavior

July 20, 2020Online Marketing NewsCLV, consumer behavior, COVID-19, Customer journey, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, StrategiesContent Team

Using the right data to understand consumer behavior – ClickZ Author Ross Shanken Date published July 20, 2020 Categories 30-second summary: Marketers who craft messages that match customer expectations and build trustRead More…

06Jul/20

Why brands need to take a strategic approach to personalization

July 6, 2020Online Marketing NewsAI, AI & Automation, customer data, Data-Driven Marketing, digital, Digital Marketing, Emerging Technology, Marketing, Martech, personalization, Strategies, TechnologyContent Team

Why brands need to take a strategic approach to personalization – ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively toRead More…

06Jul/20

The siloed approach to marketing is on its last legs

July 6, 2020Online Marketing Newscustomer data, data silo, Data-Driven Marketing, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

The siloed approach to marketing is on its last legs – ClickZ Author Ross Shelleman Date published July 6, 2020 Categories 30-second summary: Marketers that have historically approached creative, media, and planningRead More…