The Ehrenberg-Bass Institute’s Scientific Marketing Findings Author Priscilla Soedarpo Date published May 14, 2024 Categories Part of the University of South Australia, the Ehrenberg-Bass Institute emerges as the world’s largest marketing researchRead More…
A new study has found significant gaps in how brands collect and leverage customer behavioral data to enhance engagement and retention strategies. The research from Forrester Consulting, commissioned by marketing cloud providerRead More…
Transforming the B2B2C model: Stanley Black & Decker’s journey – ClickZ Author Team ClickZ Date published July 12, 2023 Categories 30-second summary: B2C as well as B2B businesses operate in a worldRead More…
ClickZ Data and Data Privacy Round-up Analysis: June Edition – ClickZ Author Team ClickZ Date published July 12, 2023 Categories #1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedlyRead More…
Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…
Digital CX built on good data – ClickZ Sponsored by Author Mallory Green Date published March 23, 2023 Categories Analytics Data We know that data is key – key to identifying yourRead More…
iOS 14 uncovers measurement vulnerabilities for business – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 3, 2023 Categories 30-second summary: In light of the iOS 14 update, AppleRead More…
eCommerce advertising predictions for 2023 – ClickZ Sponsored by Author Jamie Bolton Fospha Date published January 4, 2023 Categories Analytics Data As the eCommerce industry continues to grow and evolve, it isRead More…
People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…
Building marketing success from the post-pandemic data black hole – ClickZ Author Dan Arden Date published March 30, 2022 Categories As marketers, we’ve grown reliant on data – of all shapes andRead More…