10May/16

Five ways to generate massive conversions with Instagram ads

May 10, 2016Social Media MarketingInstagram, Instagram ads, More News, Social, Social MediaContent Team

Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opportunities for marketers are huge. So what’s holding you back? For starters,Read More…

10May/16

How Google fights webspam and what you need to learn from this

May 10, 2016Search Engine Optimization (SEO)Google, search, SEO, spamContent Team

Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internetRead More…

10May/16

Food Tube: How video storytelling led to 2m Youtube subscribers

May 10, 2016Social Media MarketingFood Tube, Social, Social Media, YouTubeContent Team

What’s the secret for Food Tube’s successful Youtube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and itRead More…

10May/16

Less effective and more expensive: the circle of digital marketing life

May 10, 2016Email MarketingCampaigns, Email, More News, ROI, search, SocialContent Team

How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 2003. A colleagueRead More…

09May/16

The social customer service gap

May 9, 2016Social Media MarketingMore News, Social, social customer service, Social MediaContent Team

Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks Guitars, and launching the first great social customer service #fail. Carroll was a singleRead More…

09May/16

Local SEO: Key challenges and tips from #ClickZChat

May 9, 2016Search Engine Optimization (SEO)#ClickZChat, local SEO, Paid Search, search, search marketingContent Team

In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spendRead More…

09May/16

Hey! Why are politicians’ emails so spammy?

May 9, 2016Email MarketingAdvanced Email Marketing, B2C Email Marketing, Email, Email Marketing, Email Marketing Best Practices, Email Marketing Optimization, political email marketing, Politics & AdvocacyContent Team

Ever since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all remember the “Hey” subject line which made Obama’s campaignRead More…

09May/16

10 reasons Buzzfeed’s Tasty videos dominate on Facebook

May 9, 2016Social Media MarketingBuzzFeed, engagement, Facebook, facebook video, Marketing, Social, Social Media, videoContent Team

Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominate a niche audience. Buzzfeed launched TastyRead More…

06May/16

Three research-driven PPC tips for the automotive industry

May 6, 2016Search Engine Optimization (SEO)automotive, Paid Search, PPC, search, search marketingContent Team

If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially search,Read More…

05May/16

Why ranking tools need to evolve to keep up With search

May 5, 2016Search Engine Optimization (SEO)Airbnb, Amazon, apps, Bing, Comcast, eBay, Facebook, Google, Keywords, ranking factors, search, search rankings, SEO, Twitter, Uber, Vimeo, Yelp, YouTubeContent Team

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. I have been involved in search since the earlyRead More…