There are many Facebook ad formats to try out when testing the power of Facebook advertising, but not all of them are equally effective.Facebook recently announced that it is planning to withdraw the abilityRead More…
Are your keyword research tools ready for Google’s next update?
Every time marketers think they’ve got SEO pinned down, Google changes the rules.This has made it an elusive marketing channel, a mix of art and science that refuses concrete definition.Marketers have not beenRead More…
How to hire for digital disruption: What skills should you look for?
Digital disruption is an inevitability in modern business. Those who are succeeding welcome disruption. They respond to it. They adapt to it. They innovate to lead the charge into the next disruptiveRead More…
Amazon’s latest Prime perk: a credit card with hefty cash back
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free,Read More…
Data-driven attribution: the cure for discount code abuse?
Produced in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discountRead More…
Four marketing pillars to build a business as strong as the Parthenon
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure. Over the past 2,500Read More…
Facebook to get mid-roll video ads, share revenue with users: report
Facebook isn’t just the world’s largest social network. In the past two years, it has also become one of the world’s most popular online destinations for consuming video content. Last year, the company revealedRead More…
How can digital literacy help you understand your customers?
Content produced in association with AVADO. How well do you understand your customers? Many businesses invest a great deal of time and effort into knowing their customers – but too few focusRead More…
Is your website prepared for Google’s mobile first index?
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Prior to this announcement Google was using the desktop version ofRead More…
Five quick tips to boost your SEO in 2017
It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. NewRead More…