07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

January 7, 2021Online Marketing NewsAnalyzing Customer Data, COVID-19, customer data, Data, digital, Digital Marketing, ecommerce, Insights, Marketing, report, research, retail, studyContent Team

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

06Jan/21

How partnerships deliver brand advocacy in a way marketing can’t

January 6, 2021Online Marketing Newsadvocacy, B2B, digital, Digital Marketing, DTC, Marketing, Partnership, StrategiesContent Team

How partnerships deliver brand advocacy in a way marketing can’t – ClickZ Author Jaime Singson Date published January 6, 2021 Categories Digital Marketing Strategies 30-second summary: Traditional sales and marketing fail toRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

05Jan/21

Continuing trends & new opportunities: 5 predictions for email marketing

January 5, 2021Online Marketing Newsdigital, Digital Marketing, Email, email automation, Email Marketing, Marketing, marketing technology, predictions, Strategies, Strategy, TrendsContent Team

Continuing trends & new opportunities: 5 predictions for email marketing – ClickZ Author Guy Hanson Date published January 5, 2021 Categories 30-second summary: In 2020, we saw a vast increase in theRead More…

04Jan/21

Four marketing predictions for 2021

January 4, 2021Online Marketing News2021, B2C, COVID-19, digital, Digital Marketing, DTC, Industry Developments, Marketing, Martech, predictions, Strategies, Strategy, Technology, Tools & Technology, TrendsContent Team

Four marketing predictions for 2021 – ClickZ Author Jeremy Fain Date published January 4, 2021 Categories 30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shiftsRead More…

04Jan/21

Audio is the medium of the moment – so how can brands use it to connect?

January 4, 2021Online Marketing Newsaudio, digital, Digital Marketing, Emerging Technology, Marketing, Martech, Media, Strategies, Strategy, Technology, Voice, voice techContent Team

Audio is the medium of the moment – so how can brands use it to connect? – ClickZ Author Lauren Douglass Date published January 4, 2021 Categories 30-second summary: Audio has neverRead More…

02Jan/21

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

January 2, 2021Online Marketing News2021, AI, AI & Automation, Apple, AR, AR & VR, COVID-19, digital advertising, digital leaders, Digital Marketing, digital strategy, Google, Industry Developments, Insights, key insights, Microsoft, revenue attribution, Strategies, StrategyContent Team

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary:  2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…

31Dec/20

Steering retail into 2021 with digital at the wheel

December 31, 2020Online Marketing News2021, AI, AI in retail, consumer behavior, Consumer insights, customer experience, CXO (customer experience optimization), Digital Marketing, digital transformation, ecommerce, Martech, mcommerce, retail, search insights, Strategies, StrategyContent Team

Steering retail into 2021 with digital at the wheel – ClickZ Author Jim Yu Date published December 31, 2020 Categories 30-second summary: The shift to online shopping was already well underway pre-pandemic.Read More…