Quiz: How well do you know these 25 SEO abbreviations?
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a littleRead More…
Why you need a joined up content and SEO strategy
There are quite a few sites creating useful or interesting content that is being let down by a lack of attention to SEO. This means this content marketing isn’t attracting the trafficRead More…
How to increase your remarketing ad conversions in five steps
Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the web. Remarketing is also known as retargeting and accordingRead More…
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are still times customers need to reach a businessRead More…
Has Brexit helped give The Telegraph an SEO boost?
Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in turn has translated into more traffic for manyRead More…
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reportedRead More…
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting pointRead More…
What do China’s new online advertising rules mean for marketers?
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search, ecommerce, email, social media and some elements of programmatic buying. Read More…
14 influencer marketing essentials for SEO success
Influencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised. This is mostly because a great dealRead More…