Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, manyRead More…
Companies should find out the true impact of their brands on customer behavior. That’s a key takeaway from a new study by research firm Gartner, “Brand Survey 2019: Marketers Believe in theRead More…
When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on itsRead More…
Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insightsRead More…
Marketing budgets fell below 11% of company revenue this year for the first time in five years, according to Gartner’s latest annual “CMO Spend Survey” [registration required]. In spite of the dropRead More…
If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion.Read More…
Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they didRead More…
Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the leftRead More…
Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies andRead More…
Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellentRead More…