05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

05Jan/21

Continuing trends & new opportunities: 5 predictions for email marketing

January 5, 2021Online Marketing Newsdigital, Digital Marketing, Email, email automation, Email Marketing, Marketing, marketing technology, predictions, Strategies, Strategy, TrendsContent Team

Continuing trends & new opportunities: 5 predictions for email marketing – ClickZ Author Guy Hanson Date published January 5, 2021 Categories 30-second summary: In 2020, we saw a vast increase in theRead More…

04Jan/21

Four marketing predictions for 2021

January 4, 2021Online Marketing News2021, B2C, COVID-19, digital, Digital Marketing, DTC, Industry Developments, Marketing, Martech, predictions, Strategies, Strategy, Technology, Tools & Technology, TrendsContent Team

Four marketing predictions for 2021 – ClickZ Author Jeremy Fain Date published January 4, 2021 Categories 30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shiftsRead More…

04Jan/21

Audio is the medium of the moment – so how can brands use it to connect?

January 4, 2021Online Marketing Newsaudio, digital, Digital Marketing, Emerging Technology, Marketing, Martech, Media, Strategies, Strategy, Technology, Voice, voice techContent Team

Audio is the medium of the moment – so how can brands use it to connect? – ClickZ Author Lauren Douglass Date published January 4, 2021 Categories 30-second summary: Audio has neverRead More…

02Jan/21

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

January 2, 2021Online Marketing News2021, AI, AI & Automation, Apple, AR, AR & VR, COVID-19, digital advertising, digital leaders, Digital Marketing, digital strategy, Google, Industry Developments, Insights, key insights, Microsoft, revenue attribution, Strategies, StrategyContent Team

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…

31Dec/20

Steering retail into 2021 with digital at the wheel

December 31, 2020Online Marketing News2021, AI, AI in retail, consumer behavior, Consumer insights, customer experience, CXO (customer experience optimization), Digital Marketing, digital transformation, ecommerce, Martech, mcommerce, retail, search insights, Strategies, StrategyContent Team

Steering retail into 2021 with digital at the wheel – ClickZ Author Jim Yu Date published December 31, 2020 Categories 30-second summary: The shift to online shopping was already well underway pre-pandemic.Read More…

31Dec/20

Fuze on setting a strong foundation for its ABM journey

December 31, 2020Online Marketing Newsaccount-based marketing (ABM), Case Study, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Ideal Customer Profiles, Insights, Marketing, marketing technology, Martech, Strategies, Technology, Tools & TechnologyContent Team

Fuze on setting a strong foundation for its ABM journey – ClickZ Author Emily Ketchum Date published December 31, 2020 Categories 30-second summary: When Fuze began its ABM journey, the company workedRead More…

30Dec/20

Your 2021 marketing playbook needs to be revised, again

December 30, 2020Online Marketing News2020, 2021, B2B, COVID-19, digital, Digital Marketing, Marketing, playbook, Strategies, Strategy, TrendsContent Team

Your 2021 marketing playbook needs to be revised, again – ClickZ Author Norman Guadagno Date published December 30, 2020 Categories 30-second summary: Marketers have been forced to recreate their playbooks, almost onRead More…

30Dec/20

How well do you really know your customers?

December 30, 2020Online Marketing NewsAnalyzing Customer Data, B2B, B2C, customers, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, Martech, optimization, Strategies, Strategy, TechnologyContent Team

How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…

29Dec/20

Post-holiday experience: How brands should leverage Q5

December 29, 2020Online Marketing Newsdigital, Digital Marketing, ecommerce, holiday shopping season, Marketing, retail, StrategiesContent Team

Post-holiday experience: How brands should leverage Q5 – ClickZ Author Corinne Demadis Date published December 29, 2020 Categories 30-second summary: Q5 is the time right after the holiday splurge when consumers areRead More…

Category Archives: Online Marketing News