Five brands mastering March Madness marketing
There are a few more weeks of March Madness – the Sweet 16 games start Thursday – but brands have already started their campaigns. Here are our favorites so far. March Madness is underwayRead More…
All posts by Content Team
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t – last night Instagram announced that will be adoptingRead More…
Agencies lack the diversity of the ads they create
New research from BabyCenter shows that consumers love diversity in advertising. But there isn’t much of it behind-the-scenes, which came up during a recent SXSW panel. The composition of the American familyRead More…
Come to ClickZ Live New York – for free!
You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our social contest. ClickZ LiveRead More…
Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is asRead More…
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing? From my perspective, looking afterRead More…
Q&A: GoDaddy’s Phil Bienert talks “tradigital”
With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as some of his challenges in doing so.Read More…
Email marketing append: a primer
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primerRead More…
Blenheim Chalcott acquires analytics firm iJento
Last week, Blenheim Chalcott announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. WhatRead More…
Email marketing in 2020: plenty of waves of disruption
While emerging messaging channels will come and go and occupy dominant niche channels (think SnapChat and YikYak), email will be the old battle axe that won’t go away. As long as permissionRead More…