Filling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several different types of form field that can’tRead More…
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 report, released by Salesforce’s Research team, surveyed more than 4,000Read More…
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links,Read More…
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this mayRead More…
People are more likely to support brands that share their values, so cause marketing can help the world and the brand’s bottom line – as long as it’s done right. Can online ads do good?Read More…
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to share their experience, whether it’sRead More…
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Whether its been the adoption of a dreadedRead More…
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? In today’ digital world, there are endless possibilities for marketers. However,Read More…
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison to examine between Reebok and Nike and the way theyRead More…