How to turn your live event data into sales
Think back to the last professional event you attended: it was probably a blur of panels, product booths, and cocktail mixers with a few free lunches thrown in. But as you movedRead More…
All posts by Content Team
How ROI can help you choose your martech provider
The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most important ones. The rise of marketing technology isRead More…
4 ways cross-channel messaging levels up customer engagement
A survey by Lucidpress reveals that “organizations that make an effort to maintain brand consistency experience a growth dividend from doing so.” So let’s take a look at how consistent messaging canRead More…
How Alexa and Siri are changing SEO: AI and Voice Search
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using theirRead More…
Why marketers need to reevaluate their Facebook strategies
Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. For starters,Read More…
Customers are obsessed with digital research to optimize their real-world experiences
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first,Read More…
Delivering consistently relevant experiences at scale
Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hairRead More…
Analysis of Mary Meeker’s internet trends report 2018 – part 1
All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage,Read More…
Metrics to support ‘your’ digital monetization strategy
Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the NewRead More…
Facebook Watch takes on YouTube – and the global TV market
Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucialRead More…