10 ways to find common ground with your social media audience
True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked meRead More…
Tag Archives: Twitter
How TheOutnet stole the show through content and innovation
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded us how his company managed to dominate one of theRead More…
Three key ingredients to success on social media
To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not establishedRead More…
Five fantastic ‘phygital’ campaigns from this spring
We’re always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world. Amazon has become synonymous with the termRead More…
Is content marketing really working? Advice and insight from #ClickZChat
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re aRead More…
American and British commuters tweeting habits: stats
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love tweeting. Many of us know the challenges ofRead More…
How Brompton Bicycle uses social media to spread the word about its brand
Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…
Why Pinterest is Gardener’s Supply Company’s top social channel
Facebook may be the king of social platforms, but for Gardener’s Supply Company, it’s all about Pinterest, which brings the company far more traffic and revenue. With 1.65 billion monthly active usersRead More…
Six email marketing optimization tips from #ClickZChat
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…
Be a dragon, not a unicorn, says Mondelez’s Bough
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters. In investment circles, startups with billion-dollarRead More…