Tag Archives: Tools & Technology

19Jun/23

Google, GA4, and the rising importance of data analytics

June 19, 2023Online Marketing NewsAnalytics, Data, Data & Analytics, data insights, Digital Marketing, google analytics 4, predictive analytics, Tools & TechnologyContent Team

Google, GA4, and the rising importance of data analytics – ClickZ Author Jim Yu Date published June 20, 2023 Categories 30-second summary: The rapid, incremental growth in data means analytics are essentialRead More…

05Feb/21

The three pillars to overcome SaaS marketing complexity

February 5, 2021Online Marketing Newsdigital, Digital Marketing, Lifetime Value, Marketing, marketing technology, Martech, PPC, SaaS, SEO, Strategies, Technology, Tools & TechnologyContent Team

The three pillars to overcome SaaS marketing complexity – ClickZ Author Dave Porter Date published February 5, 2021 Categories 30-second summary: Make an art of acquisition — Turn your website into aRead More…

27Jan/21

A martech roadmap is the key to successful business outcomes

January 27, 2021Online Marketing NewsData, Data & Analytics, digital, Digital Marketing, Ecommerce & Sales, Marketing, marketing technology, Martech, martech stack, roadmap, Strategies, Strategy, Technology, Tools & TechnologyContent Team

A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…

25Jan/21

AI and social media marketers in B2B marketing campaign

January 25, 2021Social Media MarketingAI, AI & Automation, Artificial intelligence, automation, B2B, content, content marketing, digital, Digital Marketing, Emerging Technology, Marketing, marketing automation, marketing technology, Martech, Social, Social Media, social media marketing, Social Media Smarts, Strategies, Strategy, Technology, Tools & TechnologyContent Team

AI and social media marketers in B2B marketing campaign – ClickZ Author Amanda Jerelyn Date published January 25, 2021 Categories 30-second summary: The alignment between advanced technologies and B2B marketing has evolved.Read More…

21Jan/21

How to leverage AR in your digital marketing strategy

January 21, 2021Online Marketing NewsAR, AR & VR, digital, Digital Marketing, Emerging Technology, Marketing, marketing technology, Martech, Strategies, Strategy, Technology, Tools & TechnologyContent Team

How to leverage AR in your digital marketing strategy – ClickZ Author Amanda Jerelyn Date published January 21, 2021 Categories 30-second summary: AR serves as one of the best opportunities for digitalRead More…

19Jan/21

A scalable lead generation platform drives local sales

January 19, 2021Online Marketing Newsdigital, Digital Marketing, digital transformation, ecommerce, Ecommerce & Sales, lead generation, Marketing, marketing technology, retail, sales, Strategies, Strategy, Tools & TechnologyContent Team

A scalable lead generation platform drives local sales – ClickZ Author Nikki Vegenski Date published January 19, 2021 Categories 30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness toRead More…

12Jan/21

Ways in which an LMS can help your creative team

January 12, 2021Online Marketing NewsData centricity, Digital Marketing, digital marketing best practices, leave management system (LMS), Management, Sponsored, Strategies, Tools & TechnologyContent Team

Ways in which an LMS can help your creative team – ClickZ Author Mindflash LMS Date published January 12, 2021 Categories 30-second summary: To ensure that your creative team is trained exceptionallyRead More…

04Jan/21

Four marketing predictions for 2021

January 4, 2021Online Marketing News2021, B2C, COVID-19, digital, Digital Marketing, DTC, Industry Developments, Marketing, Martech, predictions, Strategies, Strategy, Technology, Tools & Technology, TrendsContent Team

Four marketing predictions for 2021 – ClickZ Author Jeremy Fain Date published January 4, 2021 Categories 30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shiftsRead More…