Tag Archives: technology convergence

10Aug/16

What do the jobs of the future look like in an AI world?

August 10, 2016Online Marketing News#CZLHK, 3D printing, AI, Artifical Intelligence, Asia, automation, automotive, Big data, bitcoin, Blockchain, Conference Coverage, Digital Disruption, digital transformation, Edelman, Financial Services, healthcare, Healthcare & Pharma, IBM, IBM Watson, Innovation, Insights, Kodak, Nike, Strategies, technology convergence, TrendsContent Team

In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget beingRead More…

22Apr/16

Why the reality of a virtual world is closer than we think

April 22, 2016Online Marketing NewsAlibaba, Artifical Intelligence, Asia, Augmented reality, Campaigns, Consumer insights, content market, Customer journey, Ghost in the Shell, Google, HoloLens, HTC, HTC Vive, IKEA, Innovation, Magic Leap, Marketing, Microsoft, mixed reality, Oculus Rift, Star Wars, Startup, storytelling, Strategies, Technology, technology convergence, virtual reality, Volvo, Warner Bros., YouTubeContent Team

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality. Magic LeapRead More…

25Feb/16

How to use data from ad tech and martech for display ads

February 25, 2016Online Marketing Newsadtech, Analytics, Asia, Convergence Analytics, cookies, Customer journey, Data, data management platform (DMP), display advertising, DSP, Email Marketing, Facebook, Google, mar-tech, measurement, Media, multichannel, Programmatic buying, retargeting, ROI, RTB, Segmentation, targeting, Technology, technology convergenceContent Team

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. A large percentage of marketing budgets (75%-80% by some accounts)Read More…