Tag Archives: Strategies

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

02Jan/21

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts Author Kamaljeet Kalsi Date published January 2, 2021 Categories 30-second summary:  2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion),Read More…