What makes a successful modern CMO?
What makes a successful modern CMO? – ClickZ Author Lomit Patel Date published August 14, 2020 Categories 30-second summary: The modern C-suite requires CMOs to be able to touch upon, manage andRead More…
Tag Archives: Strategies
Five data driven hacks to develop an effective ecommerce strategy
Five data driven hacks to develop an effective ecommerce strategy – ClickZ Author Irina Bystrova Date published August 14, 2020 Categories 30-second summary: Current external effects with the greatest impact on ecommerceRead More…
Three strategies SMBs need to adopt now to thrive post-COVID
Three strategies SMBs need to adopt now to thrive post-COVID – ClickZ Author Josh Wetzel Date published August 12, 2020 Categories 30-second summary: Even when the economy slowly recovers post-COVID, shopper habitsRead More…
Real-time customer engagement and omnichannel personalization deliver a superior CX
Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…
Setting the standard: How to rightsize your influencers budget
Setting the standard: How to rightsize your influencers budget – ClickZ Author Pierre-Loic Assayag Date published August 7, 2020 Categories 30-second summary: One of the most common errors a brand can makeRead More…
How CPG brands can harness data to flourish in the age of disruption
How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…
Getting social ads right in the new era of digital marketing
Getting social ads right in the new era of digital marketing – ClickZ Author Robert Rothschild Date published August 3, 2020 Categories 30-second summary: As COVID-19 has moved much of the worldRead More…
Making every interaction with customers matter
Making every interaction with customers matter – ClickZ Author Nate Skinner Date published July 30, 2020 Categories 30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactionsRead More…
There’s more than one way to build an influencer program
There’s more than one way to build an influencer program – ClickZ Author Molly Young Date published July 28, 2020 Categories 30-second summary: The size and shape of the influencer program shouldRead More…
Five problems with B2B content (and how to fix them)
Five problems with B2B content (and how to fix them) – ClickZ Author Jacqueline Dooley Date published July 27, 2020 Categories 30-second summary: Businesses expect a lot from their B2B content, whichRead More…