Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue last quarter, and has seen ad revenue from mobile growRead More…
Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has largely stagnated. When it reported earnings this week,Read More…
Reddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and shouldn’t be overlooked. Amazon gets aRead More…
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features. At the same time, Snapchat is moving away from ephemeralRead More…
News consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the online publishing industry? Reuters Institute hasRead More…
Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest social network, Facebook, is one of the most popular marketingRead More…
It’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about Pokémon Go in the news, and it turned out to offer lots of discussionRead More…
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really?Read More…
Snapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this challenge? More and more brands understand that Snapchat mayRead More…
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…