If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. HaveRead More…
Influencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised. This is mostly because a great dealRead More…
The Asia Pacific region is expected to overtake North America this year as the world’s biggest market for digital advertising spend, according to a report from Strategy Analytics. Digital ad spend acrossRead More…
Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are conducted every month on Pinterest, with people looking forRead More…
So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have toRead More…
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers andRead More…
We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with customers. With the internet at your disposal, youRead More…
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content,Read More…
Attracting clicks on your ads is just the first part. A great landing page is essential to any PPC strategy. You then need to ensure that the landing page meets customer expectations andRead More…
Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples below will demonstrate. These content cheats are sometimes able to do damage to theRead More…