Seeing the trees for the forest with paid social
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
Tag Archives: Pinterest
Walgreens turns to Pinterest video ads to promote “small gifting”
The official start of the holiday shopping season is right around the corner. While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hopingRead More…
How Pinterest boosts its ecommerce potential
Pinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the ideal platform to procrastinate, organise your favourite pins toRead More…
Six ways Pinterest is becoming serious about visual search
Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are conducted every month on Pinterest, with people looking forRead More…
How a social audit resulted in increased market share for Simon G
Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. LastRead More…
How Brompton Bicycle uses social media to spread the word about its brand
Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…
Why Pinterest is Gardener’s Supply Company’s top social channel
Facebook may be the king of social platforms, but for Gardener’s Supply Company, it’s all about Pinterest, which brings the company far more traffic and revenue. With 1.65 billion monthly active usersRead More…
How three financial service brands are killing it on Instagram and Pinterest
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the focus on LinkedIn by many, the strongestRead More…
Nine retail brands rocking Instagram
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Instagram is one of the hottest social media platforms around, continuing to seeRead More…
Digital people on the move: February 2016
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world’s top agencies for one of its topRead More…