Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to videoRead More…
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the backRead More…
Social media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Facebook is the perfect example to showcase how social advertising can work. Facebook isn’t newRead More…
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your site. In this post I’ll look at some ofRead More…
No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO and link building, where communication is vital to educating clients,Read More…
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, IRead More…
Last year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighingRead More…
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it. As emailRead More…
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of yourRead More…
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving successful implementation appears a near impossible dream. So what canRead More…