Tag Archives: Marketing

14Jan/21

Optimize marketing by utilizing self-service approaches

January 14, 2021Online Marketing Newsadvertising, Data, digital, Digital Marketing, DSP, Marketing, programmatic, StrategiesContent Team

Optimize marketing by utilizing self-service approaches – ClickZ Author Jennifer Werther Date published January 14, 2021 Categories Digital Marketing Strategies 30-second summary: While many advertisers control data and strategy for campaigns throughRead More…

13Jan/21

Optimizing digital experiences will move beyond the marketing department in 2021

January 13, 2021Online Marketing NewsContent & Experience, COVID-19, customer experiences, cx, Data-Driven Marketing, digital, digital experiences, Digital Marketing, ecommerce, Marketing, online, reatil, Strategies, StrategyContent Team

Optimizing digital experiences will move beyond the marketing department in 2021 – ClickZ Author Shane Phair Date published January 13, 2021 Categories 30-second summary: Digital experiences have to be as seamless asRead More…

12Jan/21

Five tips to generate technology leads

January 12, 2021Online Marketing NewsB2B, Data, digital, Digital Marketing, lead generation, leads, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Five tips to generate technology leads – ClickZ Author Sumeet Anand Date published January 12, 2021 Categories 30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools.Read More…

12Jan/21

MQMs are a KPI that marketing and sales can agree on

January 12, 2021Online Marketing NewsB2B, digital, Digital Marketing, leads, Marketing, marketing-qualified meeting, Meeting, MQL, MQMs, sales, Strategies, StrategyContent Team

MQMs are a KPI that marketing and sales can agree on – ClickZ Author Ravi Chalaka Date published January 12, 2021 Categories Digital Marketing Strategies 30-second summary: Customer and prospect B2B meetingsRead More…

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

January 11, 2021Online Marketing Newsadtech, digital, Digital Marketing, Email, email automation, Email Marketing, Email Marketing Optimization, MADTech, Marketing, marketing technology, Martech, personalization, Strategies, Strategy, TechnologyContent Team

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

07Jan/21

Behavior changes means new learnings for ecommerce retailers

January 7, 2021Online Marketing NewsAnalyzing Customer Data, COVID-19, customer data, Data, digital, Digital Marketing, ecommerce, Insights, Marketing, report, research, retail, studyContent Team

Behavior changes means new learnings for ecommerce retailers – ClickZ Author John Williams Date published January 7, 2021 Categories 30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicatesRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

06Jan/21

How partnerships deliver brand advocacy in a way marketing can’t

January 6, 2021Online Marketing Newsadvocacy, B2B, digital, Digital Marketing, DTC, Marketing, Partnership, StrategiesContent Team

How partnerships deliver brand advocacy in a way marketing can’t – ClickZ Author Jaime Singson Date published January 6, 2021 Categories Digital Marketing Strategies 30-second summary: Traditional sales and marketing fail toRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…