Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants. Under the deal Verizon will amalgamate Yahoo’s search,Read More…
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How can a brand use them more effectively? Order confirmation emailsRead More…
We’ve all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies’ collaborative vibes. Innovative companies rely on its employees to collaborate to edgeRead More…
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of NASCAR’s digital platform, and talked about NASCAR’s email marketing strategy,Read More…
More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really?Read More…
The 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the most vigorous online activity ofRead More…
Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaign? An effective email has toRead More…
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full ofRead More…
Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…
Email automation is a strategy backed by strong metrics. It doesn’t have much of a downside, either, as long as you don’t overcomplicate things. At face value, email automation almost seems too goodRead More…