Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succinct; and c) blurb-free, your messageRead More…
Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with solid revenue streamsRead More…
Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a lossRead More…