Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What’s the best way to increase its effectiveness? It’s noRead More…
Remember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s adding ecommerce features to the mix. In September andRead More…
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentationRead More…
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your site. In this post I’ll look at some ofRead More…
Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO. WhenRead More…
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin,Read More…
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of yourRead More…
The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonderRead More…
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting pointRead More…