How well do you really know your customers? – ClickZ Author Nick Ashmore Date published December 30, 2020 Categories 30-second summary: With the arrival of digital, marketers genuinely believed they would suddenlyRead More…
Post-holiday experience: How brands should leverage Q5 – ClickZ Author Corinne Demadis Date published December 29, 2020 Categories 30-second summary: Q5 is the time right after the holiday splurge when consumers areRead More…
How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales – ClickZ Author Jason Rudolph Date published December 28, 2020 Categories 30-second summary: LeadRead More…
Three reasons why enterprise CDP adoption lags – ClickZ Author Adrian Nash Date published December 22, 2020 Categories 30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’Read More…
Fool-proof tips to make media planning more approachable than ever – ClickZ Author Yair Yaskerovitch Date published December 22, 2020 Categories 30-second summary: Mobile first approach more important than ever, as globalRead More…
Top marketers highlight 5 common themes about the impact of 2020 on business – ClickZ Author Jacqueline Dooley Date published December 18, 2020 Categories 30-second summary: ClickZ interviewed four marketing leaders fromRead More…
The 3 most destructive mistakes marketers make with intent data – ClickZ Author Kirsten Markson Date published December 17, 2020 Categories 30-second summary: Marketers are drawn to the possibilities of intent data,Read More…
Why Nextdoor should be part of your SMBs social media strategy – ClickZ Author Jacqueline Dooley Date published December 16, 2020 Categories 30-second summary: Nextdoor is a social media network for neighborhoodsRead More…
5 lessons brands can learn from political OOH advertising – ClickZ Author Matthew O’Connor Date published December 16, 2020 Categories 30-second summary: As brands seek to capitalize on Out of Home (OOH)Read More…
Four key decisions for planning marketing success in 2021 – ClickZ Author Julia Stead Date published December 15, 2020 Categories 30-second summary: 2020 flipped most marketing teams’ plans upside down. Allocadia analyzedRead More…