Tag Archives: digital

14Aug/20

What makes a successful modern CMO?

August 14, 2020Online Marketing NewsAI, C-suite, Chief Marketing Officer, CMO, digital, digital leaders, Digital Marketing, Insights, Marketing, ML, Strategies, StrategyContent Team

What makes a successful modern CMO? – ClickZ Author Lomit Patel Date published August 14, 2020 Categories 30-second summary: The modern C-suite requires CMOs to be able to touch upon, manage andRead More…

14Aug/20

Five data driven hacks to develop an effective ecommerce strategy

August 14, 2020Online Marketing Newsdata-driven, Data-Driven Marketing, digital, Digital Marketing, ecommerce, Marketing, retail, Strategies, StrategyContent Team

Five data driven hacks to develop an effective ecommerce strategy – ClickZ Author Irina Bystrova Date published August 14, 2020 Categories 30-second summary: Current external effects with the greatest impact on ecommerceRead More…

12Aug/20

Three strategies SMBs need to adopt now to thrive post-COVID

August 12, 2020Online Marketing NewsCOVID-19, customer experience, cx, digital, Digital Marketing, ecommerce, Industry Developments, Marketing, personalization, retail, small businesses, Strategies, StrategyContent Team

Three strategies SMBs need to adopt now to thrive post-COVID – ClickZ Author Josh Wetzel Date published August 12, 2020 Categories 30-second summary: Even when the economy slowly recovers post-COVID, shopper habitsRead More…

11Aug/20

Real-time customer engagement and omnichannel personalization deliver a superior CX

August 11, 2020Online Marketing Newscustomer engagement, customer experience, Customer journey, cx, Data, Data-Driven Marketing, digital, Digital Marketing, Marketing, omnichannel, personalization, StrategiesContent Team

Real-time customer engagement and omnichannel personalization deliver a superior CX – ClickZ Author John Nash Date published August 11, 2020 Categories 30-second summary: Marketing is increasingly viewed as a mission-critical organization responsibleRead More…

11Aug/20

What a digital-only world means for your marketing strategy

August 11, 2020Search Engine Optimization (SEO)COVID-19, DeepCrawl, digital, digital leaders, Digital Marketing, digital transformation, digital-first, ecommerce, Marketing, retail, search marketing, SEO, Stats, TrendsContent Team

What a digital-only world means for your marketing strategy – ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 yearsRead More…

07Aug/20

Setting the standard: How to rightsize your influencers budget

August 7, 2020Online Marketing Newsbudget, digital, Digital Marketing, influencer marketing, influencers, Marketing, marketing spend, social media marketing, Strategies, StrategyContent Team

Setting the standard: How to rightsize your influencers budget – ClickZ Author Pierre-Loic Assayag Date published August 7, 2020 Categories 30-second summary: One of the most common errors a brand can makeRead More…

05Aug/20

How CPG brands can harness data to flourish in the age of disruption

August 5, 2020Online Marketing Newsconsumer behavior, COVID-19, CPG, CPG (FMCG), Data, Data-Driven Marketing, digital, Digital Marketing, digital transformation, ecommerce, Marketing, marketing strategies, retail, StrategiesContent Team

How CPG brands can harness data to flourish in the age of disruption – ClickZ Author Tina Wilson Date published August 5, 2020 Categories 30-second summary: To avoid diving blindly into newRead More…

03Aug/20

Getting social ads right in the new era of digital marketing

August 3, 2020Online Marketing Newsadvertising, COVID-19, digital, digital advertising, Digital Marketing, ecommerce, Industry Developments, Marketing, omnichannel, retail, social ads, StrategiesContent Team

Getting social ads right in the new era of digital marketing – ClickZ Author Robert Rothschild Date published August 3, 2020 Categories 30-second summary: As COVID-19 has moved much of the worldRead More…

30Jul/20

Making every interaction with customers matter

July 30, 2020Online Marketing NewsAI, AI & Automation, B2C. B2B, customer experience, cx, digital, Digital Marketing, Emerging Technology, experience economy, Marketing, Strategies, TechnologyContent Team

Making every interaction with customers matter – ClickZ Author Nate Skinner Date published July 30, 2020 Categories 30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactionsRead More…

28Jul/20

There’s more than one way to build an influencer program

July 28, 2020Online Marketing Newsdigital, Digital Marketing, influencer marketing, influencer program, influencers, Marketing, Social Media, social media marketing, Strategies, StrategyContent Team

There’s more than one way to build an influencer program – ClickZ Author Molly Young Date published July 28, 2020 Categories 30-second summary: The size and shape of the influencer program shouldRead More…