Tag Archives: data privacy

29Jun/22

People, Partners, Technology: How Boots rebuilt for first party data

June 29, 2022Online Marketing NewsActionable Analysis, Analytics, Analyzing Customer Data, B2C, Case Study, Data, Data & Analytics, data insights, data privacy, Data regulations, Data-Driven Marketing, digital, Digital Marketing, digital strategy, digital transformation, ecommerce, Ecommerce & Sales, first party data, Insights, measurement, omnichannel, Omnichannel Ecommerce, Omnichannel management, partner, Partnership, people, retail, ROI, ROI Marketing, Strategy, Technology, third-party cookie, third-party dataContent Team

People, Partners, Technology: How Boots rebuilt for first party data – ClickZ Author Benjamin Broomfield Date published June 29, 2022 Categories Boots, one of the UK’s largest Beauty and Pharmacy retailers, hasRead More…

31Mar/22

Cancel culture and what brands should be doing

March 31, 2022Social Media Marketingbrand guidelines, brand reputation, Brand safety, brand safety tips, cancel culture, communication policy, data privacy, Data regulations, Digital Marketing, Industry Developments, influencer commentary, Online reputation management, Social & Relationships, Social MediaContent Team

Cancel culture and what brands should be doing – ClickZ Author Ann Smarty Date published March 31, 2022 Categories 30-second summary: Social media platforms allow anyone to publicly call out people andRead More…

26Apr/21

The fruits of collaboration: how US retailers are monetizing their data

April 26, 2021Online Marketing NewsAdvertising & Promotion, Analyzing Customer Data, Conversion & ROI, Cross channel marketing, customer data platform (CDP), CXO (customer experience optimization), data privacy, Data-Driven Marketing, digital advertising, Digital Marketing, ecommerce, marketing technology, media networks, retail, retail data, SponsoredContent Team

The fruits of collaboration: how US retailers are monetizing their data Author Selwyn Parker Date published April 26, 2021 Categories 30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped aRead More…

25Jan/21

Pandemic, privacy and the CX: What to prioritize in 2021

January 25, 2021Online Marketing NewsContent & Experience, cx, Data, data privacy, digital, Digital Marketing, Industry Developments, Marketing, Strategies, StrategyContent Team

Pandemic, privacy and the CX: What to prioritize in 2021 – ClickZ Author Rich Smith Date published January 25, 2021 Categories 30-second summary: To fight a crowded digital marketplace, marketers will haveRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

January 5, 2021Online Marketing NewsAnalyzing Customer Data, customer data, Data, Data & Analytics, data collection, data privacy, Data-Driven Marketing, digital, Digital Marketing, Insights, Marketing, marketing technology, matech, report, research, Sponsored, study, TechnologyContent Team

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

November 12, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data & Analytics, data privacy, Data-Driven Marketing, database, digital, digital leaders, Digital Marketing, Marketing, marketing technology, Martech, Technology, The Social DilemmaContent Team

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

27Oct/20

Why marketers are giving second-party data a second look

October 27, 2020Online Marketing Newscustomer data, Data, Data & Analytics, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, second party data, Strategies, third-party cookiesContent Team

Why marketers are giving second-party data a second look – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

22Sep/20

How COVID is helping marketers prioritize consumer privacy

September 22, 2020Online Marketing NewsCOVID-19, customer data, cx, data privacy, Data-Driven Marketing, Digital Marketing, privacy policy, Strategies, StrategyContent Team

How COVID is helping marketers prioritize consumer privacy – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

10Sep/20

The ultimate brand guide to helping consumers achieve data harmony

September 10, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data & Analytics, data harmony, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technologyContent Team

The ultimate brand guide to helping consumers achieve data harmony – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

01Jun/20

The shape of future data privacy regulation is immaterial

June 1, 2020Online Marketing NewsAnalyzing Customer Data, APAC, APPI, CDPs, Data, data privacy, Data-Driven Marketing, digital, Marketing, PDPC, Personal Data Protection Act, Personal Data Protection Bill, regulationsContent Team

The shape of future data privacy regulation is immaterial – ClickZ Author Catherine Ballantyne Date published June 1, 2020 Categories 30-second summary: New regulations will continue to emerge, but rather than scramblingRead More…