Tag Archives: Data-Driven Marketing

17Nov/20

Marketing can legitimately be the standard bearer for digital ethics – here’s how

November 17, 2020Online Marketing Newscx, Data, Data-Driven Marketing, digital, Digital Marketing, empathy, ethics, Marketing, Strategies, Strategy, uxContent Team

Marketing can legitimately be the standard bearer for digital ethics – here’s how – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

November 12, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data & Analytics, data privacy, Data-Driven Marketing, database, digital, digital leaders, Digital Marketing, Marketing, marketing technology, Martech, Technology, The Social DilemmaContent Team

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

10Nov/20

Holiday marketing: Get the data that puts you ahead of the competition

November 10, 2020Online Marketing NewsCOVID-19, Data, Data-Driven Marketing, digital, Digital Marketing, ecommerce, holiday season, holiday shopping, Marketing, PPC, retail, SEO, Sponsored, StrategiesContent Team

Holiday marketing: Get the data that puts you ahead of the competition – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge.Read More…

09Nov/20

Fool’s gold – Leaving behind “match rate” as a success metric for identity

November 9, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, ID graphs, identity, Marketing, match rate, Metrics, personalization, StrategiesContent Team

Fool’s gold – Leaving behind “match rate” as a success metric for identity – ClickZ To access the Tech Talks we ask that you register your details or login. There is noRead More…

05Nov/20

4 simple steps to consistently improve customer experiences on websites

November 5, 2020Online Marketing Newscustomer data, cx, Data-Driven Marketing, digital, Digital Experience Score, digital intelligence, Digital Marketing, KPI, Marketing, online, Strategies, Strategy, WebsiteContent Team

4 simple steps to consistently improve customer experiences on websites – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…

04Nov/20

Brands need to use the pandemic to clean up their data

November 4, 2020Online Marketing NewsCOVID-19, CRM, customer data, Data, Data-Driven Marketing, digital, Digital Marketing, first party data, Marketing, Strategies, StrategyContent Team

Brands need to use the pandemic to clean up their data – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. MemberRead More…

02Nov/20

Against market uncertainties, consumer data is marketers’ secret weapon

November 2, 2020Online Marketing NewsAnalytics, Analyzing Customer Data, consumer data, COVID-19, Data-Driven Marketing, digital, Digital Marketing, KPI, Marketing, Martech, ROI, Tools & TechnologyContent Team

Against market uncertainties, consumer data is marketers’ secret weapon – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

29Oct/20

Personalizing CX: From initial lead to customer success

October 29, 2020Online Marketing Newsautomation, cx, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing automation, Martech, personalization, Strategies, TechnologyContent Team

Personalizing CX: From initial lead to customer success – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited accessRead More…

27Oct/20

Why marketers are giving second-party data a second look

October 27, 2020Online Marketing Newscustomer data, Data, Data & Analytics, data privacy, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, second party data, Strategies, third-party cookiesContent Team

Why marketers are giving second-party data a second look – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

22Oct/20

Customer obsession is no longer an option. It’s an imperative

October 22, 2020Online Marketing NewsAnalyzing Customer Data, CDP, customer data, Customer focus, Customer obsession, Data-Driven Marketing, digital, Digital Marketing, Marketing, Strategies, StrategyContent Team

Customer obsession is no longer an option. It’s an imperative – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits:Read More…