Tag Archives: Data & Analytics

19Jul/21

Data integration: the key to omnichannel marketing

[unable to retrieve full-text content]Omnichannel marketing presents an opportunity to marketers but requires better use of data The post Data integration: the key to omnichannel marketing appeared first on ClickZ.

16Jul/21

The importance of accurate keyword difficulty scores

The importance of accurate keyword difficulty scores – ClickZ Author Semrush Date published July 16, 2021 Categories 30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KDRead More…

27Jan/21

A martech roadmap is the key to successful business outcomes

A martech roadmap is the key to successful business outcomes – ClickZ Author Heidi Bullock Date published January 27, 2021 Categories 30-second summary: Create a roadmap that includes goals and owners. ARead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data – ClickZ Author Jacqueline Dooley Date published January 5, 2021 Categories 30-second summary: PublicisRead More…

17Nov/20

Maturing your digital strategy through customer centricity

Maturing your digital strategy through customer centricity – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access toRead More…

12Nov/20

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Q&A with Kasper Skou, CEO and Co-Founder of Semasio – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…

27Oct/20

Why marketers are giving second-party data a second look

Why marketers are giving second-party data a second look – ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: UnlimitedRead More…