Paddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considered acceptable. Richard Harris, Head of Online MarketingRead More…
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re aRead More…
Photograph by Number 10 on Flickr, made available via CC BY 2.0 Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spreadRead More…
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Digital Breakfast on how content can be used asRead More…
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many taken from the BBC’s foodRead More…
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when sheRead More…
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers struggle with volume all the time. Around 205Read More…
Image source: Twitter GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym forRead More…
Since the rise of the term content marketing, perhaps three or four years ago, there’s been plenty of talk about the end of SEO and its replacement by this ‘new’ discipline. It’sRead More…
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officerRead More…