Seeing the trees for the forest with paid social
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?Of course it would. The 2,000-pound tree would slam down with such force that theRead More…
Tag Archives: content marketing
Why you should be using data to fuel your content
Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. News site Buzzfeed is the leader when it comes to data driven content and was also theRead More…
32 things you can do right now to market your website for free
Here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please note: some of theRead More…
Questions that journalists will ask you and how to avoid being caught out
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the backRead More…
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’sRead More…
Brainwriting: the secret to great ideas
Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diverse world of digital media, meaningRead More…
11 tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 50o attendees. It featured speakers from Accenture, Forbes, Intel, M&C Saatchi Mobile and keynotes from Aston Martin,Read More…
Five hard-hitting tips for boosting online conversion rates
The web doesn’t have a traffic problem, but it does have a conversion problem. Many people keep trying to attract traffic without really knowing what to do with it. Then they wonderRead More…
Check out the shocking way this agency is trying to use clickbait to do good
Few digital terms are as dirty as clickbait. It’s the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service. But RXM Creative,Read More…
How much SEO knowledge do content marketers need?
OThanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other. They used to be very separate disciplines in the past, but now it’s hard toRead More…