Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEORead More…
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now? As kids we would be excited about the “Did You Know?” section in books and Ripley’sRead More…
How to avoid being boring in B2B sales
Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of partnerships & global communications at InstaSupply talked aboutRead More…
11 lessons you can learn from your site search data
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your site. In this post I’ll look at some ofRead More…
How a customer reviews strategy can impact SEO
Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO. WhenRead More…
Seven easy rules for more effective email communication
No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO and link building, where communication is vital to educating clients,Read More…
How to create your own segments in Google Analytics
Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to create custom reports, dashboards, and segments to interrogate yourRead More…
Blending social and email for a better customer experience
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, social media is a powerful marketing tool. This is especiallyRead More…
Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals
On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event has been dubbed Jiu Jiu and isRead More…
Six reasons why direct marketers should be swooning over social media
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, IRead More…