Four things to watch as Election 2016 ramps up
The 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the most vigorous online activity ofRead More…
Eight ways to improve the effectiveness of your email marketing
Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaign? An effective email has toRead More…
How do you manage all your emails?
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full ofRead More…
Why address validation is not enough for email marketers
Address validation confirms an email will go to a person, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus doubleRead More…
Four steps for winning the inbox with email automation
Email automation is a strategy backed by strong metrics. It doesn’t have much of a downside, either, as long as you don’t overcomplicate things. At face value, email automation almost seems too goodRead More…
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page?Read More…
Should brands ever use ‘do not reply’ email addresses?
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails? In this post I’ll look at the pros andRead More…
Better email acquisition is key for big data success
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior inRead More…
Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hearRead More…
Personalized recommendations aren’t just for the big ecommerce marketers
Amazon is well-known for sending emails just for you. But a business doesn’t have to be Amazon-sized to successfully deploy the same strategy. Do you remember the first time you surfed onRead More…