All posts by Content Team

10Mar/23

The power of audience-led approaches and data-driven insights

March 10, 2023Online Marketing NewsAnalyzing Customer Data, Customer behaviour, customer experience, Customer insights, Customer journey, data insights, Data-Driven Marketing, ecommerceContent Team

The power of audience-led approaches and data-driven insights – ClickZ Author Dipti Kachru Date published March 10, 2023 Categories 30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’sRead More…

02Mar/23

How are brands performing on TikTok and Snapchat?

March 2, 2023Online Marketing News322023, Actionable Analysis, Data-Driven Marketing, digital advertising, ecommerce, ecommerce marketing, ROI Marketing, SnapChat, social media marketing, TikTokContent Team

How are brands performing on TikTok and Snapchat? – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published March 3, 2023 Categories 30-second summary: Two of the most prominent platforms inRead More…

23Feb/23

Why zero-party marketing is a great value exchange for Gen Z

February 23, 2023Online Marketing NewsData-Driven Marketing, Digital Marketing, ecommerce, Marketing, marketing automation, People and skills, ROI Marketing, social media marketing, Strategy, third-party dataContent Team

Why zero-party marketing is a great value exchange for Gen Z – ClickZ Author Kaeya Majmundar Date published February 23, 2023 Categories 30-second summary: In 2023, brands need to focus on radicalRead More…

20Feb/23

Exploring the most interesting “alternative” channels: Pinterest, Performance Max, and more

February 20, 2023Online Marketing News322023, Digital Marketing, ecommerce, marketing channels, ROI, ROI Marketing, Social Media, social media campaigns, social media marketingContent Team

Exploring the most interesting “alternative” channels – ClickZ Author Jamie Bolton ClickZ Advisory Board Member Date published February 20, 2023 Categories 30-second summary: The disappearance of cookies, the iOS 14 update, andRead More…

09Feb/23

Navigating the evolving landscape of targeted advertising and marketing measurement

February 9, 2023Online Marketing News322023, advertising, Data & Analytics, Data-Driven Marketing, ecommerce, Ecommerce & Sales, ecommerce marketing, Industry Developments, ROI MarketingContent Team

Navigating through targeted advertising and marketing measurement Author Jamie Bolton ClickZ Advisory Board Member Date published February 22, 2023 Categories 30-second summary: The marketing industry is undergoing a significant transition in responseRead More…

09Feb/23

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

February 9, 2023Social Media Marketing322023, Advertising & Promotion, DTC, DTC marketing, ecommerce, marketing funnel, search marketing, Social Media, social media marketingContent Team

Exploring the rise of top-of-funnel advertising in ecommerce for 2023 Author Jamie Bolton ClickZ Advisory Board Member Date published February 23, 2023 Categories 30-second summary: TikTok is a growing alternative advertising channelRead More…

09Feb/23

What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?

February 9, 2023Online Marketing NewsAdvertising & Promotion, advertising spend, Conversion & ROI, marketing ROI, ROI MarketingContent Team

What is All-Weather Marketing and what are its benefits? Author Tyrona Heath Date published February 9, 2023 Categories 30-second summary: Think long term and don’t cut your advertising investment Prioritize old creativeRead More…

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