Tag Archives: Strategy

14Jan/21

Digitizing engagement: The next wave of innovation for virtual events

January 14, 2021Online Marketing Newsdigital, Digital Marketing, engagement, events, Events & Awards, Marketing, Martech, Strategies, Strategy, Technology, Virtual Event, Virtual eventsContent Team

Digitizing engagement: The next wave of innovation for virtual events – ClickZ Author Jim Sharpe Date published January 14, 2021 Categories 30-second summary: AI-driven recommendation engines will connect online event participants withRead More…

13Jan/21

Optimizing digital experiences will move beyond the marketing department in 2021

January 13, 2021Online Marketing NewsContent & Experience, COVID-19, customer experiences, cx, Data-Driven Marketing, digital, digital experiences, Digital Marketing, ecommerce, Marketing, online, reatil, Strategies, StrategyContent Team

Optimizing digital experiences will move beyond the marketing department in 2021 – ClickZ Author Shane Phair Date published January 13, 2021 Categories 30-second summary: Digital experiences have to be as seamless asRead More…

12Jan/21

Five tips to generate technology leads

January 12, 2021Online Marketing NewsB2B, Data, digital, Digital Marketing, lead generation, leads, Marketing, marketing technology, Martech, Strategies, Strategy, TechnologyContent Team

Five tips to generate technology leads – ClickZ Author Sumeet Anand Date published January 12, 2021 Categories 30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools.Read More…

12Jan/21

MQMs are a KPI that marketing and sales can agree on

January 12, 2021Online Marketing NewsB2B, digital, Digital Marketing, leads, Marketing, marketing-qualified meeting, Meeting, MQL, MQMs, sales, Strategies, StrategyContent Team

MQMs are a KPI that marketing and sales can agree on – ClickZ Author Ravi Chalaka Date published January 12, 2021 Categories Digital Marketing Strategies 30-second summary: Customer and prospect B2B meetingsRead More…

11Jan/21

Why email is critical for closing the personalization gap with ‘MADtech’

January 11, 2021Online Marketing Newsadtech, digital, Digital Marketing, Email, email automation, Email Marketing, Email Marketing Optimization, MADTech, Marketing, marketing technology, Martech, personalization, Strategies, Strategy, TechnologyContent Team

Why email is critical for closing the personalization gap with ‘MADtech’ – ClickZ Author Jeff Kupietzky Date published January 11, 2021 Categories 30-second summary: Consumers expect a personalized online experience from everyRead More…

07Jan/21

Why unlocking creative insights data is so important for digital campaign success

January 7, 2021Online Marketing Newsadvertising, creative insights, Data, Data-Driven Marketing, digital, digital advertising, Digital Marketing, Insights, Marketing, Strategies, StrategyContent Team

Why unlocking creative insights data is so important for digital campaign success – ClickZ Author Chris Loy Date published January 7, 2021 Categories 30-second summary: Creative data analytics has removed the guessworkRead More…

06Jan/21

Jack of all trades: Why and how CMOs must master data to succeed in 2021

January 6, 2021Online Marketing NewsCMO, cx, Data, Data & Analytics, Data-Driven Marketing, digital, Digital Marketing, Marketing, marketing technology, report, research, Strategies, Strategy, studyContent Team

Jack of all trades: Why and how CMOs must master data to succeed in 2021 – ClickZ Author Martyn Etherington Date published January 6, 2021 Categories 30-second summary: Digital disruption is requiringRead More…

05Jan/21

Continuing trends & new opportunities: 5 predictions for email marketing

January 5, 2021Online Marketing Newsdigital, Digital Marketing, Email, email automation, Email Marketing, Marketing, marketing technology, predictions, Strategies, Strategy, TrendsContent Team

Continuing trends & new opportunities: 5 predictions for email marketing – ClickZ Author Guy Hanson Date published January 5, 2021 Categories 30-second summary: In 2020, we saw a vast increase in theRead More…

04Jan/21

Four marketing predictions for 2021

January 4, 2021Online Marketing News2021, B2C, COVID-19, digital, Digital Marketing, DTC, Industry Developments, Marketing, Martech, predictions, Strategies, Strategy, Technology, Tools & Technology, TrendsContent Team

Four marketing predictions for 2021 – ClickZ Author Jeremy Fain Date published January 4, 2021 Categories 30-second summary: 2020 has brought great change for marketers, where will 2021 bring us? Channel shiftsRead More…

04Jan/21

Audio is the medium of the moment – so how can brands use it to connect?

January 4, 2021Online Marketing Newsaudio, digital, Digital Marketing, Emerging Technology, Marketing, Martech, Media, Strategies, Strategy, Technology, Voice, voice techContent Team

Audio is the medium of the moment – so how can brands use it to connect? – ClickZ Author Lauren Douglass Date published January 4, 2021 Categories 30-second summary: Audio has neverRead More…